Anticipation high for Memphis football, as Liberty Bowl staff unveil changes ahead of season opener

Anticipation high for Memphis football, as Liberty Bowl staff unveil changes ahead of season opener


WE ARE NOW JUST HOURS FROM KICKOFF – IN A MID- SOUTH COLLEGE FOOTBALL SHOWDOWN YOU CAN ONLY SEE RIGHT HERE ON LOCAL 24 ! FOR THE FIRST TIME IN FOUR YEARS… MEMPHIS AND OLE MISS WILL CLASH ON THE FOOTBALL FIELD. BUT IT’S NOT JUST A GAME. IT’S A CHANCE TO SHOWCASE THE SCHOOL – ON NATIONAL TELEVISION… LOCAL 24 NEWS REPORTER BRAD BRODERS IS LIVE OUTSIDE THE LIBERTY BOWL – BRAD – Brad: RICHARD – ANTICIPATION IS GROWING – AS THE TAILGATING SCENE IS ALREADY IN FULL SWING IN THESE PARKING LOTS. TODAY – MEMPHIS’ INTERIM ATHLETIC DIRECTOR TOLD ME THE TIGERS FOOTBALL AND BASKETBALL BUZZ IS ALREADY PAYING OFF – AND BUSINESS IS BOOMING! BRAD BRODERS/REPORTIN G: WHETHER IT’S MEMPHIS FOOTBALL TAILGATERS ON TIGER LANE…. Chuck Olson/Memphis Tigers fan:”We’ve been waiting on it all summer, all spring.” John Stacy/Memphis Tigers fan:I’m ready. I’ve been ready.” OR AT U OF M’S ATHLETIC OFFICE.. Allie Prescott/Interim Memphis athletic director: “It’s a tremendous time to be an alum or a supporter.” AHEAD OF HIGHLY ANTICIPATED FOOTBALL AND MEN’S BASKETBALL SEASONS – THE BUZZ IS BUILDING AT THE UNIVERSITY OF MEMPHIS – AND IT’S BOOSTING U OF M’S BOTTOM LINE AS A RESULT. Allie Prescott/Interim Memphis athletic director: There’s probably never been a time in the history of Tiger athletics when basketball and football were on this high a level of performance.” AND INTERIM ATHLETIC DIRECTOR ALLIE PRESCOTT SAID THAT PERFORMANCE IS A BIG REASON TIGERS APPAREL IS FLYING OFF THE SHELVES IN RECENT MONTHS – AT PLACES LIKE THE TIGER BOOK STORE. MORE MONEY FROM THAT UPTICK IN SALES BENEFIT ALL MEMPHIS SPORTS PROGRAMS. Allie Prescott/Interim Memphis athletic director: “Selling merchandise is a big way for us to supplement our normal streams of income, with ticket sales and media rights and things like that.” EVERY DOLLAR MADE FROM MERCHANDISE ESPECIALLY COUNTS AT A UNIVERSITY LIKE MEMPHIS – WHICH GETS FAR LESS MONEY IN MEDIA CONTRACTS COMPARED TO CONFERENCES SUCH AS THE S-E-C. Allie Prescott/Interim Memphis athletic director: “The business model of the power 5 schools getting 50 million dollars and the people in the AAC not getting 50 million dollars, you know, we’ve got to be creative and we’ve got to be nimble about ways to generate revenue.” Brad: MEMPHIS TOURISM LEADERS SAID THE NATIONALLY TELEVISED GAME ALSO PROVIDES THE BLUFF CITY WITH FREE NATIONAL PUBLICITY – AS A-B-C CREWS FILMED BEAUTY SHOTS ACROSS TOWN IN THIS WEEK LEADING UP TO THE OLE MISS-MEMPHIS FOOTBALL SHOWDOWN. REPORTING LIVE AT THE LIBERTY BOWL – BRAD BRODERS – LOCAL 24 NEWS.

About the Author: Garret Beatty

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